Another thing I love about Fred Segal is how they incorporate a theme into their entire store. Everywhere I turned there she was Barbie. They had T-shirts, mp3 players, and many more items with the Barbie image plus they had Barbies from every year - who knew she was a brunette in 1969?
It made me wish that I had played with Barbie as a little girl so I could be nostalgic, but alas I was not. But what Fred Segal did was incorporate the theme into everything they did and it worked.
Now I want a Barbie!