Samantha | The Founder

Samantha Smith is the founder and dynamic force of her namesake company. Recognizing a need in the corporate world for “event planning with meaning,” she successfully merged content development with logistics to launch Samantha Smith Productions in 2003. Today, with an ever-expanding roster of clients, Samantha steers SSP in perpetually forward motion.

With more than 20 years’ experience as a communications and operations executive producing large-scale events, Samantha previously led the Communications, Operations, and Marketing departments at Old Navy from its inception up through the company’s greatest growth period—when it became the first retail brand ever to reach $1 billion in sales in less than four years.

Driven by a clear and focused vision, Samantha’s goal is to bring content to life in every SSP-produced event, no matter how big or small. By constantly breaking the mold for what a corporate meeting should be, Samantha develops fresh and effective strategies to bring people together to learn in fun and inspiring environments.